Associate Director, Brand Analytics – Rare Disease
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Upload Your ResumeAbout This Role
This role involves reporting and presenting Sanofi portfolio performance and integrated insights to leadership, acting as a strategic partner to US Commercial leadership within a fast-growing biopharma company. The Associate Director will leverage extensive datasets to deliver impactful performance insights and proactively identify opportunities in the Rare Disease sector.
Responsibilities
- Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives
- Partner with the brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics
- Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions
- Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership
- Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making
- Support new launches through the leadership of behavioral segmentation and targeting
- Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats
- Collaborate with Advanced Analytics colleagues to support optimization of promotional investments and better understand/impact key business levers
- Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports
- Coach junior I&A team members as they engage in onboarding, upskilling, and training in Sanofi-specific processes/data
Requirements
- Minimum of 7 years of experience in pharmaceutical/biotech analytics
- Strong business acumen, with well-developed communication & presentation skills
- Strong analytical skills, with the ability to design, develop, and execute analyses
- Proven strategic thinking ability, with a deep understanding of the pharmaceutical/biotech landscape
- Experience with national-level sales/demand data (e.g., IQVIA NPA & NSP)
- Experience with longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo)
- Experience with specialty pharmacy / patient services data (e.g., Capgemini, Data Unveil)
- Experience with CRM systems (e.g., Veeva, Salesforce)
- Experience with data visualization/business intelligence tools (e.g., Power BI, Tableau, Qlik)
- Proficiency in MS Office applications (Excel, PowerPoint, Word)
Qualifications
- Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred
- A minimum of 7 years of experience in pharmaceutical/biotech analytics; equivalent combination of education and/or relevant consulting experience may be considered
Nice to Have
- Advanced degree (MBA, MS, MD, PhD)
- Experience working in relevant therapeutic areas
- Experience with VBA or other programming languages (e.g., SQL, R, Python)
- Proficiency in accessing and manipulating large data sets via cloud-based data warehouse/analytics platforms (e.g., Snowflake, Databricks)
- Experience in applying AI / Machine Learning/data science methodologies
Skills
* Required skills
Benefits
About Sanofi
Sanofi is a leading investor in life sciences, manufacturing and research and development, focusing on addressing unmet medical needs and improving people's lives through science.