Asia Affiliate Manager

About This Role

Lead the overall marketing strategy and end-to-end execution for an exciting online crypto casino and sportsbook in Asian markets, focusing on brand promotion, user acquisition, and establishing local partnerships to drive growth and engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies to strengthen brand visibility and accelerate user growth across Asian markets
• Lead overall marketing strategy for Asian markets and take full ownership of end-to-end execution, including brand promotion, user acquisition, and establishing local partnerships
• Leverage strong network of affiliates, KOLs/influencers, and community/online forum resources to rapidly build traffic channels and drive user acquisition in the platform’s early stage
• Recruit and onboard new affiliate partners aligned with brand values and audience
• Nurture relationships with existing partners through clear communication, support, and incentive programs
• Design and launch impactful affiliate campaigns with tailored promotions, creative assets, and landing pages
• Manage marketing spend effectively, ensuring strong ROI
• Provide hands-on assistance to streaming and affiliate partners across campaign cycles
• Plan and run localized campaigns: online advertising, content marketing, community activations, and influencer collaborations
• Analyze user behavior and market data to refine acquisition strategies and optimize conversion funnels
• Deliver regular market insights and competitor analysis to stay ahead of trends and sharpen strategy

Requirements

• Relevant and proven work experience in the online crypto casino industry
• 3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries
• Strong resources across online and offline channels, including affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks, with the ability to rapidly scale user acquisition
• Familiar with Asian market channels, such as Telegram, TikTok, Xiaohongshu, Twitch, Kick, influencer/affiliate partnerships, community operations, other sports-focused livestream platforms or marketing groups
• Experienced in overseas Asian markets, including China, Vietnam, Japan, Korea and developed Asian countries
• Proven track record in brand building, campaign planning, and user growth
• Capable of independently planning and executing brand campaigns that drive engagement
• Well-versed in platforms like Telegram, Discord, crypto-related forums, and other Asian user communities.
• Proficient in data analysis tools, with a results-driven and self-motivated mindset
• Comfortable working in a fully remote environment, with strong cross-functional communication skills
• Strong English communication skills, both written and verbal
• At least one Asian language (Chinese, Vietnamese, Japanese, Korean or others)

Qualifications

• 3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries

Nice to Have

• Established online affiliate networks
• Established offline affiliate networks
• Relationships with KOLs, streamers, influencers
• Familiarity with Telegram/Discord/forums etc. where crypto & casino players gather
• Experience in private traffic (WeChat groups, Telegram communities etc.)
• Knowledge of CPS/CPA and revenue-sharing models
• Familiar with the top online crypto casino industry, especially in terms of market trends and user operations
• Well-versed in both Asian and international online sports betting markets
• Experience in managing or helping build Asian market growth strategies from the ground up

Skills

* Required skills