ABM Marketing Manager

About This Role

The Account Based Marketing Manager designs and executes highly targeted marketing programs for CDW’s largest enterprise accounts, aligning closely with sales and technical teams. This role drives measurable results by leveraging expertise in account strategy and ABM frameworks to support account growth objectives.

Responsibilities

• Design and execute ABM strategies aligned to CDW’s enterprise and mid-market sales motions
• Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
• Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
• Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
• Support account planning by identifying key buying groups, personas, and whitespace opportunities
• Enable Sales with account insights, engagement signals, and campaign coordination
• Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
• Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
• Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
• Build dashboards and reporting to demonstrate program impact to marketing and sales leadership

Requirements

• 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
• Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
• Proven experience partnering with enterprise or mid-market sales teams
• Strong understanding of complex buying groups and long sales cycles
• Excellent communication and stakeholder management skills
• Analytical mindset with experience in campaign measurement and ROI reporting

Qualifications

• Bachelor’s degree
• 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing

Skills

* Required skills