VP of Marketing

About This Role

This role is for a strategic and operational VP of Marketing to lead the full go-to-market strategy for a category-defining breathing lamp. It focuses on demand generation, growth, brand awareness, channel diversification, and revenue performance, collaborating cross-functionally to establish the company as a key consumer brand.

Responsibilities

• Build end-to-end 2026 launch strategy pre-order
• Define positioning, messaging hierarchy, funnel architecture, and market sequencing
• Translate business goals into growth roadmaps, timelines, and budgets
• Own paid channels including Meta, Google, YouTube, TikTok, affiliates, and creators
• Build and optimize performance funnels using data-driven testing and iteration
• Forecast CAC, ROAS, and spend efficiency with precision and transparency
• Develop dashboards, KPIs, reporting cadences, and weekly performance reviews
• Partner with Finance for scenario modeling, budgets, revenue projections, and unit economics
• Present marketing performance to executives and investors
• Architect and optimize the end-to-end customer journey
• Improve conversion, retention, LTV, and product education through CRM programs
• Own segmentation, automation, testing, and creative strategy
• Build a systematized creator/influencer/affiliate engine
• Collaborate with internal and external partners to secure earned visibility
• Support community growth initiatives and brand activation opportunities
• Own website performance as a revenue engine
• Establish testing frameworks, landing page experiments, and CRO strategy
• Coordinate with design and development partners to improve speed, clarity, and conversion

Requirements

• 6+ years of marketing experience
• 3+ years in senior leadership
• Proven experience launching and scaling a DTC hardware or wellness brand
• Strong analytical skills and fluency with marketing data platforms
• Experience managing creative teams, agencies, and cross-functional workflows
• Strong narrative and communication abilities
• Ability to operate effectively in fast-moving, ambiguous startup environments

Qualifications

• 6 to 12+ years of marketing experience, with 3 to 5 years in senior leadership