Social Media Manager

About This Role

Super.com is seeking a Social Media Manager to fully own and evolve the company's organic and paid social presence across multiple platforms. This role will set strategic direction, define channel identities, and drive measurable impact for brand awareness, engagement, and acquisition.

Responsibilities

• Own Super.com’s end-to-end organic and paid social ecosystem, including platform strategy, channel health, and overall performance.
• Define and execute a unified social strategy that supports brand building, community growth, and company-wide business objectives.
• Lead the creative direction and execution of social campaigns across TikTok, Instagram Reels, YouTube, Facebook, and emerging platforms.
• Monitor and apply emerging trends, cultural moments, and new formats to evolve content and platform strategy.
• Plan and optimize paid social creative across business verticals to drive measurable reach, engagement, and conversion.
• Collaborate cross-functionally with Influencer, Brand Design, Growth, Agencies, and Campaign Managers to ensure creative aligns with strategic goals.
• Establish and manage scalable operational workflows for approvals, scheduling, asset management, and reporting.
• Analyze paid and organic performance to inform creative optimization, testing roadmaps, and budget allocation.
• Lead creator and UGC initiatives, including paid and organic integrations.
• Manage community engagement to foster trust, loyalty, and long-term brand affinity.

Requirements

• 6-8+ years of experience in social media, content strategy, or digital marketing
• Experience leading agencies, production companies, and creator networks
• Experience with performance campaigns, paid social creative testing, or growth marketing
• Deep expertise in Instagram, TikTok, YouTube, Facebook, and emerging platforms
• Proven track record of owning and scaling multi-platform social ecosystems for a top consumer brand or large-scale publisher
• Exceptional short-form storytelling instincts
• Ability to translate business goals into channel strategy and social-first creative ideas
• Excellent copywriting skills
• Strong analytical mindset
• Exceptional organization, prioritization, and project management skills
• Comfortable working autonomously in a fast-paced, remote-first environment

Qualifications

• 6-8+ years of experience in social media, content strategy, or digital marketing, preferably within high-growth consumer tech, travel, fintech, or lifestyle brands.

Nice to Have

• Strong video production and editing experience (Premiere, Final Cut, CapCut, After Effects)
• Familiarity with Sprout Social or similar management tools
• Willingness to travel for shoots and on-site content production when needed

Skills

* Required skills

Benefits