Senior Manager, Marketing Analytics - Social, Streaming

About This Role

This Senior Manager of Marketing Analytics role drives strategic, data-informed decision-making for U.S. and global theatrical marketing teams. The role focuses on delivering advanced analysis, experimentation, and actionable insights to shape campaign strategy, creative execution, and media planning.

Responsibilities

• Lead the development and delivery of high-impact insights that inform strategic prioritization, optimization, and performance evaluation of global marketing campaigns across paid and organic channels
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify shifts in moviegoing behavior, consumer patterns, and emerging technologies
• Synthesize audience insights, campaign performance data, and regional box office trends into clear recommendations that guide marketing and content strategy
• Partner closely with creative marketing teams to provide media rotation and optimization recommendations based on campaign performance data
• Conduct competitive and industry analyses to surface trends and support actionable strategic and tactical decisions
• Lead high-priority, ad-hoc analyses and research initiatives to inform near-term decisions and long-term theatrical planning
• Serve as a thought partner to internal stakeholders, elevating data fluency and reinforcing an insight-driven approach to decision-making

Requirements

• Advanced expertise in marketing analytics, campaign effectiveness measurement, and performance optimization across paid and organic channels
• Proven ability to lead and execute analytics and insight initiatives across U.S. and global markets
• Strong quantitative analysis skills with the ability to identify key business questions and translate data into clear, actionable recommendations
• Deep knowledge of the TV, streaming, and social media landscape, including audience behavior and engagement metrics
• Exceptional communication and storytelling skills, with the ability to synthesize complex analyses for non-technical audiences

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
• 6+ years of experience in a highly analytical, data-driven environment, including at least 2 years within a major studio, streaming platform, or theatrical marketing agency

Nice to Have

• Experience leading market research or consumer insights initiatives, particularly within the theatrical or entertainment space
• Hands-on experience with audience intelligence and social listening platforms such as Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, or Sprinklr
• Advanced proficiency in data visualization tools including Tableau, Looker, Google Data Studio, or Power BI
• Strong project management skills with experience overseeing vendors, timelines, and insight delivery

Skills

* Required skills

Benefits