Senior Art Director, CRM

About This Role

This role involves shaping and executing innovative, data-driven creative strategies to engage audiences and build customer relationships through CRM. The Senior Art Director will bridge CRM vision, creative art direction, and omni-channel content delivery, working at the intersection of technology, creativity, and customer experience. It is crucial for driving sustained growth and customer value.

Responsibilities

• Conceptualize multi-channel assets with a focus on CRM (email and direct mail), ensuring visual concepts align with client objectives and audience insights.
• Create compelling visual concepts leveraging a modular approach for brand consistency and quality across email and direct mail versioning.
• Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments.
• Present creative ideas and rationales to clients and internal teams, articulating strategic and visual intent.
• Mentor and inspire junior copywriters, fostering growth in creative and CRM-specific writing.
• Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery.
• Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities.
• Contribute to business development efforts by adding creative vision and storytelling craft to pitches and proposals.

Requirements

• 4+ years of agency experience as an Art Director, with a strong focus on CRM-centric marketing/content creation
• 3+ years of experience with social native and content creation tools (Adobe Creative Suite, Figma, CapCut, After Effects, etc.)
• 2+ years of experience leveraging MarTech, data, and analytics to drive creative decisions within CRM campaigns
• Demonstrated ability to translate CRM, customer journeys, and brand strategies into visually engaging, multi-channel content
• Strong portfolio showcasing work that integrates CRM, data-driven marketing, and creative storytelling
• Legally authorized to work in the United States without the need for employer sponsorship
• Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements

Qualifications

• Bachelor's or master's degree in Visual Arts, Graphic Design, Marketing, Communications, Advertising, Digital Media, or a related field.
• 4+ years of agency experience as an Art Director with a strong focus on CRM-centric marketing/content creation, and at least 3 years with social native and content creation tools.

Nice to Have

• Proven skills in motion design, video, and animation for digital platforms
• Experience experimenting with GenAI or real-time creative tools
• Strong eye for brand consistency, design excellence, and audience engagement
• Analytical mindset, with ability to consolidate insights and performance data to inform creative and CRM outcomes
• Excellent communication, presentation, and storytelling abilities
• Experience with LSHC and FSI (specifically insurance and wealth management)

Skills

* Required skills