Search and Discoverability User Research Analyst

Indiana University Bloomington, IN

Part Time Mid Level

Posted 2 months ago Expired

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About This Role

Join our team as a Search and Discoverability User Research Analyst to research how students use AI tools for information about Indiana University and how their behaviors impact the discoverability of IU resources, directly impacting IU's digital strategy.

Responsibilities

Lead research efforts to uncover how prospective and current students use AI tools for information about Indiana University and how behaviors impact discoverability of IU resources
Design and conduct qualitative and quantitative studies (interviews, surveys, and usability testing) to track student search behavior
Stay at the forefront of AI search developments and document how changes in search engines affect user journeys
Translate complex user behaviors into actionable insights, personas, and journey maps
Partner with other UCM and IU teams to suggest improvements for content discoverability based on findings
Present periodic briefings on shifting student sentiment and emerging "AI-first" search habits

Requirements

Currently enrolled graduate student in HCI, User Experience (UX), Information Science, Psychology, Marketing, or a closely related field
Proven experience with user research methodologies (foundational, generative, and evaluative)
Ability to synthesize qualitative stories with quantitative data
Strong interest in and familiarity with Large Language Models (LLMs) and how they are changing the web
Presentation skills
Excellent interpersonal and communication skills, including a customer-centered approach and ability to interact with university leadership
Ability to adhere to processes that ensure data security and privacy in accordance with university policies and all governmental legal requirements (e.g., HIPAA, FERPA, GDPR, CASL, etc.)

Qualifications

Currently enrolled graduate student in HCI, User Experience (UX), Information Science, Psychology, Marketing, or a closely related field

Nice to Have

Experience with tools like Figma, Dovetail, or Qualtrics
Background in SEO/AIO or digital marketing
Experience with SEO analysis platforms like Google Search Console, Google Analytics, and SEMRush
Strong presentation skills to communicate findings to non-technical stakeholders

Skills

Copilot * Qualtrics * SEO * Digital Marketing * Google Analytics * ChatGPT * Perplexity * Figma * Large Language Models (LLMs) * Gemini * SEMrush * Google Search Console * User research * Dovetail * AIO *

* Required skills

Benefits

Employee Assistance Program (EAP)

Base retirement plan with generous IU contributions

Comprehensive medical and dental insurance

Tuition subsidy for employees and family members taking IU courses

Health savings account with generous IU contributions

Generous paid time off plans

Paid leave for new parents

Healthcare and dependent care flexible spending accounts

10 paid holidays plus a paid winter break each year

Basic group life insurance paid by IU

Voluntary supplemental retirement plan options

IU-sponsored volunteer events

Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance

About Indiana University

The Indiana University (IU) School of Dentistry has been advancing oral health in the state and beyond since 1879, over the past 140 years, becoming a national leader in preparing oral health professionals, conducting innovative research, and providing patient-centered care.

Education

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