Search and Discoverability User Research Analyst
Indiana University
Bloomington, IN
Part Time
Mid Level
Posted 3 weeks ago
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Join our team as a Search and Discoverability User Research Analyst to research how students use AI tools for information about Indiana University and how their behaviors impact the discoverability of IU resources, directly impacting IU's digital strategy.
Responsibilities
- Lead research efforts to uncover how prospective and current students use AI tools for information about Indiana University and how behaviors impact discoverability of IU resources
- Design and conduct qualitative and quantitative studies (interviews, surveys, and usability testing) to track student search behavior
- Stay at the forefront of AI search developments and document how changes in search engines affect user journeys
- Translate complex user behaviors into actionable insights, personas, and journey maps
- Partner with other UCM and IU teams to suggest improvements for content discoverability based on findings
- Present periodic briefings on shifting student sentiment and emerging "AI-first" search habits
Requirements
- Currently enrolled graduate student in HCI, User Experience (UX), Information Science, Psychology, Marketing, or a closely related field
- Proven experience with user research methodologies (foundational, generative, and evaluative)
- Ability to synthesize qualitative stories with quantitative data
- Strong interest in and familiarity with Large Language Models (LLMs) and how they are changing the web
- Presentation skills
- Excellent interpersonal and communication skills, including a customer-centered approach and ability to interact with university leadership
- Ability to adhere to processes that ensure data security and privacy in accordance with university policies and all governmental legal requirements (e.g., HIPAA, FERPA, GDPR, CASL, etc.)
Qualifications
- Currently enrolled graduate student in HCI, User Experience (UX), Information Science, Psychology, Marketing, or a closely related field
Nice to Have
- Experience with tools like Figma, Dovetail, or Qualtrics
- Background in SEO/AIO or digital marketing
- Experience with SEO analysis platforms like Google Search Console, Google Analytics, and SEMRush
- Strong presentation skills to communicate findings to non-technical stakeholders
Skills
Copilot
*
Qualtrics
*
SEO
*
Digital Marketing
*
Google Analytics
*
ChatGPT
*
Perplexity
*
Figma
*
Large Language Models (LLMs)
*
Gemini
*
SEMrush
*
Google Search Console
*
User research
*
Dovetail
*
AIO
*
* Required skills
Benefits
Employee Assistance Program (EAP)
Base retirement plan with generous IU contributions
Comprehensive medical and dental insurance
Tuition subsidy for employees and family members taking IU courses
Health savings account with generous IU contributions
Generous paid time off plans
Paid leave for new parents
Healthcare and dependent care flexible spending accounts
10 paid holidays plus a paid winter break each year
Basic group life insurance paid by IU
Voluntary supplemental retirement plan options
IU-sponsored volunteer events
Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
About Indiana University
The Indiana University (IU) School of Dentistry has been advancing oral health in the state and beyond since 1879, over the past 140 years, becoming a national leader in preparing oral health professionals, conducting innovative research, and providing patient-centered care.
Education
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