Product Marketing Specialist – Signal Conditioners, I/O, and Light

About This Role

Support the development and execution of marketing strategies for Core Business Automation products, focusing on new product introductions, sales enablement, and digital promotion. Drive awareness and adoption of Signal Conditioners, I/O, and Light portfolio products.

Responsibilities

• Assist in planning and executing marketing initiatives for assigned product lines
• Plan, execute, and manage targeted marketing campaigns across digital platforms and GTM channels
• Coordinate new product introductions, ensuring timely communication with stakeholders
• Develop and maintain sales enablement tools like product briefs, presentations, and digital assets
• Design and execute digital promotional strategies to enhance product visibility
• Lead social media marketing efforts to build brand and product awareness
• Deliver product training to internal teams, distributors, and customers
• Conduct competitive research to monitor market trends and competitor activity
• Drive pricing and quotation activities by setting competitive pricing structures and analyzing market trends
• Collaborate with cross-functional teams for consistent messaging and alignment
• Participate in trade shows and industry events for lead generation
• Maintain effective communication with internal stakeholders

Requirements

• Experience in product marketing, sales enablement, and digital marketing within a B2B environment
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content
• Ability to conduct market and competitive research and synthesize findings into actionable insights
• Proficient use of Microsoft Office: PowerPoint, Word, Excel
• Excellent written and verbal communication skills

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, or Engineering or equivalent technical work experience
• Experience in product marketing, sales enablement, and digital marketing within a B2B environment.

Nice to Have

• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/output modules, and sensors

Skills

* Required skills

Benefits