Product Marketing Specialist

About This Role

This early-career Product Marketing Specialist will drive product adoption and releases for Panorama's mature products and assist senior team members with large-scale launches of new products. The role focuses on the intersection of marketing and operations, becoming an expert in products, customers, and the ed tech and AI markets.

Responsibilities

• Support the Go-To-Market lifecycle for Panorama's flagship products, focusing on retention-driven messaging, feature adoption, and bundling narratives.
• Provide project management support for major Go-To-Market motions, ensuring cross-functional alignment and timely execution.
• Maintain and update standard platform decks, one-pagers, and 'What's New' guides as the platform evolves.
• Partner with senior PMMs, customer marketing, and demand generation to create campaigns for customer expansion and adoption of new innovations.
• Write clear, concise copy for in-app announcements, help center articles, and release notes to facilitate educator adoption of new workflows.
• Maintain the 'source of truth' for the platform's current capabilities, ensuring Customer Success and Support teams have up-to-date talking points.
• Help maintain competitive intelligence by monitoring market shifts and providing actionable summaries.
• Support Senior PMMs in gathering customer insights and persona research to inform future bundling and platform-level positioning.
• Systematically gather feedback from Support and Customer Success teams to identify user friction points.

Requirements

• 1-3 years experience in Tech (Product Marketing, Customer Success, or Project Management)
• Excellence in articulating and simplifying technical features for non-technical audiences
• Detail-oriented with a keen eye for errors and outdated information
• Resourceful and curious, proactively exploring product functionality
• High capacity and high standards, driving quality and pace independently

Qualifications

• 1-3 years of experience in Product Marketing, Customer Success, or Project Management within Tech

Benefits