Product Marketing Manager - M365 Consumer

About This Role

Lead the strategy and execution for 3rd Party Retail and OEM channels within the Microsoft 365 Consumer business. Drive growth and adoption of Microsoft 365 Consumer and Microsoft Office SKUs by developing impactful go-to-market strategies and collaborating with partners. Analyze market trends and optimize marketing initiatives to maximize impact and ROI.

Responsibilities

• Independently collect, analyze, and report on performance metrics (e.g., KPIs) to derive deep insights that change or improve Go-to-Market plans, tactics, and outcomes
• Collaborate with others to identify target customers and define and execute the strategy for the end-to-end customer journey
• Demonstrate an understanding of how to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), and track performance against success metrics
• Develop partnerships (e.g., Marketing, PM, Business Planning) to lead and deliver differentiated customer value and company growth
• Propose new and leverage existing customer listening systems (e.g., feedback from the field, in product telemetry, etc.) to address challenges, improve experiences, and remove sales blockers/product inhibitors
• Align on investment strategy across corporate sales org, regional sales leads, finance, business planning, GTM, and 3P partners to maximize ROI on OPEX and program spend
• Communicate complex information effectively to marketing and engineering stakeholders and leaders within the company
• Analyze market trends and competitor products to inform product positioning and marketing strategies

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience

Qualifications

• Master's Degree in Marketing, Computer Science, Business or related field OR Bachelor's Degree in Marketing, Computer Science, Business or related field
• 1+ year(s) experience in business with a Master's degree, or 2+ years experience in business with a Bachelor's degree

Nice to Have

• Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
• Strong experience in consumer marketing, channel management, and partner engagement
• Proven ability to influence stakeholders and deliver business growth
• Physical and digital Retail experience
• Consumer subscription lifecycle management experience
• Strategic mindset
• Excellent communication skills
• Passion for innovation

Skills

* Required skills

Benefits