Platform Media Specialist

About This Role

The Platform Paid Media Specialist will support the execution of marketing strategies for health and beauty brands on various e-commerce platforms. This role focuses on PPC search campaigns and on-platform marketing to drive brand growth and optimize performance.

Responsibilities

• Manage PPC campaigns for a portfolio of Health & Beauty brands on Amazon, Walmart and emerging marketplaces
• Maintain and optimize campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
• Monitor daily and make campaign optimizations, using advanced analytics and software automation
• Present results professionally and efficiently to clients and internal stakeholders on a bi-weekly, monthly and quarterly basis
• Support in creation and delivery of effective media plans as it relates to paid search directly on the platform

Requirements

• Minimum of 1-2 years of Pay Per Click Marketplace Advertising experience on Amazon and Walmart.com
• In depth understanding of marketplace systems such as Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center
• Strong keyword research skills
• Ability to effectively communicate processes and tactics to Manager & leadership, brand partners, peers, and junior members of the team
• Extensive knowledge of Microsoft Excel
• Excellent quantitative and qualitative analysis skills

Qualifications

• Bachelor's Degree or Equivalent Experience
• Minimum of 1-2 years of Pay Per Click Marketplace Advertising experience on Amazon and Walmart.com

Nice to Have

• Foundational knowledge of Amazon DSP
• Comfortable working with 3rd party automation systems such as Xnurta

Skills

* Required skills

Benefits