Planning and Insights Manager

About This Role

Lead global investment strategies, manage financial operations, and provide data-driven insights to inform marketing decisions for the Demand Generation organization.

Responsibilities

• Own weekly, monthly, and quarterly business reporting processes, providing leadership with clear, data-driven insights on marketing investments and outcomes
• Drive the global marketing investment strategy, responsible for budget allocation, goal setting, and ensuring strategic alignment with business priorities across worldwide performance marketing campaigns
• Oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals
• Identify opportunities to streamline reporting and forecasting processes, enhance data accuracy

Requirements

• 7+ years experience in performance marketing, financial planning, marketing analytics, or equivalent roles
• Expertise in marketing attribution, incrementality, ROI analysis, and budget optimization
• Experience collaborating with cross-functional teams, including Finance, Marketing, and Analytics
• Ability to analyze data, derive insights, and translate insights into strategic actions to guide senior management and business leader

Qualifications

• Bachelor's degree or MBA or Master's degree in Finance, Marketing, Data Science, or related field
• 7+ years of experience in performance marketing, financial planning, marketing analytics, or equivalent roles

Nice to Have

• Global, in-house e-commerce marketing experience, particularly with SEM, paid social
• Experience with ROAS frameworks and incrementality measurement
• Strong understanding of performance marketing metrics, forecasting, and budgeting methodologies
• Advanced knowledge of dashboards and reporting tools data management/warehousing, and hands on experience building reporting dashboards
• Background in global performance marketing or digital marketing organizations
• Familiarity with Martech/ad tech tools and marketing automation platforms
• Proven track record of driving workflow & QA process improvements and leading financial operations
• Proactive and ambitious approach, actively seeking opportunities to drive business growth and impact
• MBA or Master's degree in Finance, Marketing, Data Science, or related field as well as SQL

Skills

* Required skills