Molecular Imaging Tracer Lead

About This Role

This role drives Bayer's growth in molecular imaging by leading the commercialization of new molecular imaging tracers in the United States and globally. It involves crafting and executing strategies for product development and launch through cross-functional collaboration within Bayer's Radiology and Pharmaceuticals organizations.

Responsibilities

• Lead the creation of strategic plans and outcomes for new molecular imaging tracers, guiding them from development to market launch in partnership with cross-functional teams.
• Define and execute go-to-market commercialization strategy for new molecular imaging tracers, focusing on market development, launch readiness, market introduction, and sustained growth.
• Develop core branding, positioning, and messaging for future assets, ensuring alignment with Radiology and Pharmaceuticals strategies.
• Serve as a member of the MI Product Team to drive overall MI strategy and outcomes for the Radiology division.
• Establish strong networks of internal stakeholders, key external thought leaders, and industry experts to obtain real customer insights that inform strategy.
• Work with Data Science and Advanced Analytics to create segmentation, targeting, and performance indicators for new tracer products.
• Ensure alignment and communication of marketing strategies with field teams by partnering with various internal squads and teams.
• Collaborate extensively with Oncology, Cardiology, and the broader Pharmaceuticals organization to assess and advocate for Radiology’s commercial interests in potential BD&L deals of diagnostic and theranostic tracer agents.
• Contribute to an environment that fosters learning, accountability, open communication, camaraderie, and innovation.

Requirements

• Extensive knowledge of all principal areas of marketing and new product launch
• Proven ability to synthesize complex information, market data, and financials to develop business cases and formulate action plans
• Expertise and proven ability to influence without authority and drive highly matrixed teams to deliver on strategic priorities
• Deep understanding and expertise of US Healthcare system, Pharmaceutical industry, and FDA guidelines
• Excellent written and oral communication skills

Qualifications

• BA/BS with 10 years of Pharmaceutical Marketing/Product Management/Brand Management experience, OR MBA with 7 years of Pharmaceutical Marketing/Product Management/Brand Management experience
• 7+ years of Pharmaceutical Marketing/Product Management/Brand Management experience with an MBA, or 10+ years with a BA/BS.

Nice to Have

• Experience in Radiology/Diagnostic Imaging, Oncology, and/or Cardiology market
• Experience in US Oncology TRT, Cardiology, and/or molecular tracer market
• Proven ability to develop strong thought leader relationships within Nuclear Medicine, Molecular Imaging, Medical Oncology, and Cardiology

Benefits