Membership Growth Director

About This Role

This role is responsible for driving membership growth by managing the lead funnel from end-to-end and fostering community relationships, ultimately converting interest into booked assessments and new memberships for D1 Training.

Responsibilities

• Respond to all new leads immediately, with a goal of within 5-15 minutes, ensuring 7 days/week coverage via team rotation
• Qualify intent, set/confirm appointments, send reminders, and reschedule as needed to keep the calendar full
• Maintain over 60% average show rate on scheduled appointments through timely confirmations and pre-framing assessment value
• Update 100% of leads/opportunities daily in the CRM with notes, next steps, and accurate stages to ensure pipeline hygiene
• Launch and maintain 8-12 active community partnerships (businesses, schools, youth orgs, churches, retirement communities) to drive steady referral leads
• Prospect and secure partner meetings, creating simple co-promotions like guest passes, clinics, and team nights
• Attend local events to capture leads and book appointments on the spot
• Hand off strong notes to coaches/GM before assessments to facilitate conversions
• Join weekly pipeline reviews to identify and remove bottlenecks

Requirements

• 2-3 years of proven sales experience with a documented track record in a fitness-related business (gym, studio, sports performance, membership model)
• Demonstrated ability to persuade people to invest in themselves (consultative selling, goal anchoring, objection handling)
• Comfortable with high activity (phone/text/DM) and CRM discipline
• Clear, confident communicator—phone, text, and in person
• Ability to adapt quickly to changes in strategic marketing offers and market trends

Qualifications

• 2-3 years of proven sales experience with a documented track record in a fitness-related business

Nice to Have

• Experience in a membership or recurring-revenue environment
• Familiarity with CRM/gym platforms (e.g., GoHighLevel, Mindbody, Trainerize, GymSales)
• Background in athletics, coaching, or sports performance
• Certified strength coach (NSCA, NASM, ACSM, ACE, etc.)

Skills

* Required skills

Benefits