Marketing Manager, Government

About This Role

Lead strategic marketing initiatives for government, defense, and national security clients, focusing on market positioning, demand generation, and customer engagement for advanced technologies. This role involves setting vision, driving execution, and translating complex technical concepts into compelling value propositions.

Responsibilities

• Develop marketing and communications plans aligned with business objectives and captures.
• Establish benchmarks to measure and evaluate marketing efficiency.
• Leverage market research to identify trends, customer needs, and competitive insights.
• Create detailed tactical plans outlining key deliverables, timelines, and resource requirements.
• Work with internal stakeholders and external agencies to deliver high-quality, effective, and 'on-brand' customer-centric materials and experiences.
• Develop propositions for the launch and sustainment of new products.
• Translate complex technical concepts and solutions into clear, compelling marketing messages.
• Partner closely with Business Development and Sales teams to support pipeline development and major pursuits.
• Own market segmentation, buyer personas, and messaging frameworks.
• Lead development of content across owned and earned channels, such as case studies, brochures, presentations, videos, and infographics.
• Oversee digital presence (web, social, video), including quality of leads captured.
• Partner with the events team to plan, implement, and evaluate participation in trade shows, industry, and customer events.

Requirements

• 10+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.
• Demonstrated experience supporting government, defense, aerospace, national security, or highly regulated B2B markets.
• Proven track record to market technical or critically meaningful solutions to senior government and military collaborators.
• Strong cross-functional collaboration skills, particularly with Business Development, Engineering, and Program Management.
• Excellent written and verbal communication skills, including executive-level presentations.
• Familiarity with DoD acquisition processes and capture cycles.
• U.S. Citizenship required.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Engineering, or related field.
• 10+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.

Nice to Have

• Active or eligible U.S. Security Clearance