Marketing Director, Home Lending

About This Role

Lead and expand the Home Lending Marketing division at Wells Fargo, driving customer-centric strategies and managing a team of marketing professionals. The role focuses on improving customer experiences, delivering strategic programs for acquisition and retention, and ensuring digital operational excellence within home lending.

Responsibilities

• Lead and develop experienced management and cross-functional teams to deliver customer-centric programs and strategies
• Identify opportunities and strategies to improve customer experiences within home lending
• Develop sophisticated audience targeting and optimized customer engagement strategies
• Make strategic decisions to resolve, assess, and mitigate vendor operational risk
• Interpret and develop legal, compliance, and privacy regulations for digital operational excellence
• Collaborate with and influence leaders, vendor relationships, and internal/external business groups
• Manage allocation of people and financial resources for Marketing
• Develop and guide a culture of talent development to meet business objectives
• Engage marketing for Wells Fargo Home Lending, focusing on new customer acquisition and existing customer retention
• Ensure consistent customer segment and product marketing strategies across all channels
• Drive digital marketing strategy and engagement for cohesive digital experiences
• Lead a team of approximately 40 members responsible for campaign management, brand strategy, paid media, consumer segments, digital design, and sales channel enablement
• Manage risks and controls for marketing processes across all channel platforms

Requirements

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience
• 4+ years of management or leadership experience

Qualifications

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent, plus 4+ years of management or leadership experience

Nice to Have

• Marketing experience with home lending products or consumer lending products
• Experience with targeted campaign management, including paid media and search engine strategies
• Experience in developing strategies enabled by digital consumer experiences
• Experience with WF Risk Framework
• At-scale Financial institution experience
• Management consulting experience or business leader experience driving value
• Strong understanding of Consumer LOBs and business value drivers
• Clear track record of partnering with business stakeholders to co-develop priorities and build trust
• Strong people leader with proven experience building, leading, and engaging high-performing, diverse, and inclusive teams

Benefits