Manager/Senior Manager, Growth Marketing – New Verticals

About This Role

This role involves defining the go-to-market strategy and executing growth marketing initiatives for a new B2C travel fintech product. The Senior Growth Marketing Manager will focus on user acquisition and retention, working closely with various cross-functional teams to scale the product from early stage.

Responsibilities

• Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
• Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention
• Execute the marketing strategy by launching different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as App campaigns and Paid search
• Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand
• Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time
• Manage and mentor a team (e.g., 2 analysts/marketers) as the vertical grows

Requirements

• 8+ years of marketing experience
• 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating with multi-team in multiple department

Qualifications

• At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

Skills

* Required skills