Manager/Senior Manager, Growth Marketing

About This Role

This role involves taking a new B2C fintech product from early stage to scale by owning the growth strategy and execution across acquisition and retention. It requires close collaboration with product, fintech, and cross-functional marketing teams, offering a unique opportunity to build a new vertical within Agoda from the ground up.

Responsibilities

• Co-own with product the go-to-market strategy, targeted segments, USP, and positioning for product
• Design the marketing strategy for the new B2C product across the full funnel, from user acquisition and activation to engagement and retention
• Execute the marketing strategy, launching different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as App campaigns and Paid search
• Work closely with Product and Design to shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand
• Translate regulatory constraints into clear, user-friendly communications
• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time
• Manage and mentor a team of analysts/marketers as the vertical grows

Requirements

• 8 years of marketing experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating with multi-team in multiple department

Qualifications

• At least 8 years of marketing experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

Skills

* Required skills