Manager/Senior Manager, Growth Marketing

About This Role

Lead the growth strategy and execution for a new B2C product in fintech, focusing on user acquisition and retention. This role involves close collaboration with product, fintech, and cross-functional marketing teams to scale a new vertical within Agoda from an early stage.

Responsibilities

• Co-own with product the go-to-market strategy, including targeted segments, unique selling proposition, and positioning for the new B2C product
• Design the end-to-end marketing strategy for the new B2C product, covering user acquisition, activation, engagement, and retention
• Execute the marketing strategy by launching and optimizing various marketing channels such as paid search, app campaigns, and affiliates
• Work closely with Product and Design teams to shape onboarding flows, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance teams to ensure marketing campaigns and messaging are accurate, compliant, and user-friendly, translating regulatory constraints into clear communications
• Build and continuously improve dashboards, reporting tools, and processes to scale growth operations over time
• Manage and mentor a team of analysts and marketers as the new product vertical expands

Requirements

• At least 8 years of marketing experience with 3+ years in hands-on growth/direct marketing for app-based or digital products, with a focus on user acquisition and retention
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Ability to operate in ambiguity, set up new processes, and solve problems without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating across multiple teams and departments

Qualifications

• At least 8 years of experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services (e.g., travel cards, multicurrency wallets)
• Experience launching or scaling a new product or major feature

Skills

* Required skills