Manager/Senior Manager, Growth Marketing

About This Role

Lead the growth strategy and execution for a new B2C product at Agoda, focusing on user acquisition and retention. This role involves taking the product from early stages to scale, collaborating with cross-functional teams, and owning the go-to-market strategy.

Responsibilities

• Co-own the go-to-market strategy with product, defining targeted segments, USP, and positioning for the product
• Design the marketing strategy for the new B2C product across the full funnel, from user acquisition and activation to engagement and retention
• Execute the marketing strategy by launching different marketing channels (e.g., paid search, app campaigns, affiliates)
• Optimize performance campaigns across channels such as App campaigns and Paid search
• Work closely with Product and Design to shape onboarding, in-app messaging, and key user journeys
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns and messaging are accurate, compliant, and user-friendly
• Build and continuously improve dashboards, reporting, and processes to scale growth operations
• Manage and mentor a team of analysts/marketers as the vertical grows

Requirements

• 8+ years of marketing experience with 3+ years of hands-on growth/direct marketing in app-based or digital products
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills

Qualifications

• At least 8 years of experience with 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services (e.g., Travel cards, multicurrency wallets)
• Experience launching or scaling a new product or major feature

Skills

* Required skills