Manager of Marketing, Social Media & Events

About This Role

This role drives brand visibility and guest engagement for a hotel through integrated marketing initiatives, digital content, social media strategy, and on-property events. It focuses on positioning the hotel within the local market, strengthening community partnerships, and supporting demand. This position requires creativity, organization, and a guest-focused, results-driven approach with a strong understanding of hospitality marketing.

Responsibilities

• Develop and execute property-level marketing initiatives aligning with brand standards and ownership goals
• Support hotel revenue strategies through targeted promotions, packages, and seasonal campaigns
• Ensure consistent brand voice, messaging, and visual identity across all platforms
• Manage and execute the hotel's social media strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Create, curate, and schedule engaging content including photos, videos, stories, reels, and promotional copy
• Monitor social engagement, respond to guest interactions, and manage online reputation
• Plan, promote, and execute on-property events including community activations and brand partnerships
• Build and maintain relationships with local businesses, tourism partners, and influencers
• Manage marketing calendars, content schedules, and promotional timelines
• Prepare periodic performance summaries and recaps for leadership

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred
• 2-4 years of experience in hotel marketing, social media management, or events
• Strong written and verbal communication skills
• Proven ability to manage multiple projects simultaneously
• Experience with social media platforms, content creation tools, and basic analytics
• Evening and weekend availability required for events and activations

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or related field
• 2-4 years of experience in hotel marketing, social media management, or events (hospitality experience strongly preferred)

Skills

* Required skills

Benefits