Lead, Marketing & Communications

About This Role

The Lead, Marketing & Communications will develop and assess strategic plans for Deloitte's US national sponsorship portfolio, focusing on sports sponsorships. This role involves portfolio strategy, insights and measurement, and cross-sponsorship activation to drive brand objectives and deepen client relationships.

Responsibilities

• Support ongoing assessment of Deloitte's current and future sponsorship investments
• Develop evaluations and valuations of new opportunities
• Support negotiation process of new opportunities and renewals
• Build, maintain, monitor and optimize ongoing sponsorship insights
• Collaborate closely with Senior Manager, property leads and other stakeholders on overall sponsorship measurement and reporting
• Manage key existing activations that run across multiple sponsorships
• Develop and activate new cross-sponsorship strategic campaigns, tactics & initiatives
• Work with sponsorship-specific team members to develop overarching activation strategy for the year or season
• Support overall onboarding and initial activation planning and production for net new sponsorships
• Lead additional projects and initiatives and support ongoing leadership requests

Requirements

• 7+ years experience in sports or sponsorships
• Proven experience in strategic marketing, project management, and integrated marketing
• Strong creative thinking and problem-solving skills
• Ability to manage multiple projects and deadlines
• Excellent attention to detail
• Passion for sponsorship, brand, and marketing disciplines
• Strong writing and collaboration skills
• Passion for sports and understanding of sports marketing
• High level of comfort with ambiguity and fluid priorities
• Ability to work in a virtual environment
• Legally authorized to work in the United States without employer sponsorship

Qualifications

• Minimum 7 years of experience in sports or sponsorships