Lead, Marketing & Communications
Posted 1 month ago Expired
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Upload Your ResumeAbout This Role
Lead marketing and communications efforts for Deloitte's US sponsorship portfolio, developing strategies and assessing opportunities to drive business objectives through impactful brand messaging and client engagement.
Responsibilities
- Support ongoing assessment of Deloitte's current and future sponsorship investments
- Develop evaluations and valuations of new sponsorship opportunities
- Perform white space analysis and maintain database of inquiries
- Support negotiation processes for new opportunities and renewals, including asset identification
- Build, maintain, monitor, and optimize ongoing sponsorship insights to inform activation strategy
- Collaborate with Senior Manager and property leads on overall sponsorship measurement and reporting
- Manage key existing activations across multiple sponsorships (e.g., sports AOI newsletters)
- Maintain ongoing calendar of full sponsorship activation, identifying areas of saturation and opportunity
- Develop and activate new cross-sponsorship strategic campaigns, tactics & initiatives
- Work with Sponsorship Activation & Portfolio Strategy Leader to develop overarching activation strategy for various sports sponsorships
- Support onboarding and initial activation planning and production for net new sponsorships
- Lead additional ad hoc projects and initiatives
Requirements
- Minimum 7 years of experience in sports or sponsorships
- Proven experience in strategic marketing, project management, and integrated marketing
- Strong creative thinking and problem-solving skills
- Ability to manage multiple projects and deadlines
- Excellent attention to detail
- Passion for sponsorship, brand, and marketing disciplines
- Strong writing and collaboration skills
- Passion for sports and understanding of sports marketing
- High level of comfort with ambiguity and fluid priorities
- Ability to manage multiple and complex threads of work
- Ability to work in a virtual environment
- Legally authorized to work in the United States without employer sponsorship
Qualifications
- Minimum 7 years of experience in sports or sponsorships
About Deloitte
A company transforming technology platforms, driving innovation, and transforming mission-critical operations for clients, especially in the Life Sciences sector.