Global Market Development Manager, Gene Therapy

About This Role

Develop and implement marketing strategies for purification solutions in gene therapy, focusing on emerging modalities to drive awareness and demand within a highly matrixed organization.

Responsibilities

• Develop strategic, multi-channel, integrated marketing plans including customer segmentation, competitor analysis, positioning, messaging, content, and channel strategy.
• Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand, measuring customer experience through the marketing journey.
• Collaborate and ensure alignment of business strategy and marketing plans among Product Management, Regional Marketing, Commercial Leaders, and other partners.
• Engage with agencies and marketing program managers to deliver high-quality assets for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshows, and promotional materials.
• Partner with digital marketing colleagues to leverage and optimize performance across digital channels.
• Apply critical metrics to measure performance and effectiveness of marketing programs and implement optimizations based on data-driven insights.

Requirements

• 3+ years of marketing experience with proven success in both strategic and tactical marketing
• Demonstrated experience in marketing strategy development and execution
• Strong background in B2B sales enablement, digital marketing, and B2B eCommerce
• Ability to optimize marketing efforts by channel and funnel stage

Qualifications

• Bachelor's degree in a relevant field
• 3+ years of marketing experience with proven success in both strategic and tactical marketing.

Nice to Have

• Product launch experience
• B2B and life science/biopharma experience

Benefits