Director, Talent Acquisition Branding and Marketing

About This Role

Lead global talent acquisition branding and marketing for Johnson & Johnson, developing and executing innovative strategies to attract top talent worldwide. This role involves shaping our employer brand and creating multi-channel marketing campaigns.

Responsibilities

• Develop and implement a comprehensive global talent acquisition branding strategy to position the company as an employer of choice
• Lead the strategy and adaptation of compelling brand strategy aligned to the employer value propositions (EVP) and messaging tailored to regions and inclusive audiences
• Provide leadership to the end-to-end strategy for strategic insight, brand development, creative and adaptation with local execution
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, and content marketing
• Provide Talent Acquisition communication support for internal employees and external talent
• Collaborate with Talent Acquisition leaders, HR, Marketing, and Corporate Communications teams to align branding initiatives with business goals
• Utilize data analytics and market research to optimize branding and marketing effectiveness
• Manage relationships with external agencies, branding vendors, and media partners
• Stay abreast of market trends, employer branding, best practices, and innovative marketing techniques
• Measure and report on the performance of branding campaigns and continuously refining strategies
• Lead a global team of branding and marketing professionals

Requirements

• 10+ years in employer branding, communication, talent acquisition, marketing, and/or corporate branding globally
• Strong understanding of digital marketing, social media, content creation, and analytics with a focus on ROI, metrics, and key performance indicators
• Exceptional strategic thinking, leadership, and communication skills
• Demonstrated success in developing innovative branding campaigns across regions
• Ability to influence all levels of the organization and build strong cross-functional relationships
• Experience working in a global or multicultural environment

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s preferred
• At least 10 years of proven experience in employer branding, communication, talent acquisition, marketing, and/or corporate branding on a global scale

Skills

* Required skills