Director, Sponsorship Marketing & Special Programs

About This Role

This role leads the development, packaging, and commercialization of cross-platform sponsorship programs for iHeartMedia. It involves transforming programming into compelling marketplace offerings, empowering sales teams, supporting pitching efforts, and managing crucial partner relationships for major events and media brands.

Responsibilities

• Lead development of cross-platform sponsorship packages and sales materials with GTM and Media Strategy teams
• Ensure programs have clear messaging, brand targets, and media plans aligned to revenue goals
• Roll out programs to national and market sales teams; provide ongoing sales coaching and strategic guidance
• Join seller-led pitches with clients and agencies; tailor narratives by category
• Serve as central point of contact for negotiations, exclusivities, and pricing exceptions
• Collaborate internally and externally to support revenue delivery, co-sell agreements, and sponsor commitments
• Oversee an annual slate of special programs (e.g., Women’s Sports, New Year's Rockin' Eve, Olympics, Global Citizen, Podcast Awards)
• Manage relationships with partners such as TikTok, ABC/DCP, NBCU, SXSW, and Global Citizen
• Partner with Events, Sales, GTM, and Media Strategy teams to ensure seamless execution and consistent communication
• Maintain regular market roll-outs, updates, and alignment cadences

Requirements

• 8–12+ years in media, sponsorship marketing, partnerships, or integrated sales
• Strong client-facing skills with proven ability to pitch and influence senior agency/brand decision-makers
• Experience developing cross-platform sponsorship packages spanning radio, digital, podcast, social, and live events
• Demonstrated ability to negotiate terms, manage partner relationships, and support pricing/P&L decisions
• Highly collaborative, with the ability to work across Sales, GTM, Media Strategy, and Events
• Excellent communication, storytelling, and strategic problem-solving skills in a fast-paced environment

Qualifications

• 8–12+ years in media, sponsorship marketing, partnerships, or integrated sales

Nice to Have

• In-Depth knowledge of the media industry and related sales processes
• Ability to apply expertise in a complex sales environment to service large accounts and/or complicated business segments
• Confidence to prospect and quickly build rapport with customers, adapting messaging and style based on customer needs
• Ease working with senior level executives and using influencing skills to negotiations and drive sales
• Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust
• Confidence to solve complex problems using analysis, judgement and multiple sources of information
• Accountability for your own work and a desire to provide guidance to new team members
• Business development experience with new and existing customers

Benefits