Director of Marketing

About This Role

Lead and scale marketing campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance for a financial technology company in the veterinary care sector.

Responsibilities

• Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals
• Own end-to-end marketing performance, including demand generation and lifecycle campaigns, with clear accountability to pipeline contribution and revenue outcomes
• Define and manage quantitative success measures and KRs across the funnel (e.g., MQL→Demo conversion, CAC, LTV, cost per lead) and attribution frameworks
• Translate company growth goals into quarterly and annual marketing plans with clear forecasts and performance targets
• Oversee B2B Lead Generation strategy across inbound and outbound channels (content, paid media, lifecycle email, events, partnerships)
• Ensure tight alignment between lead generation, scoring, nurturing, and sales pipeline workflows, improving speed-to-lead and close rates
• Drive continuous experimentation across segmentation, messaging, channel mix, and cadence using A/B testing and cohort analysis
• Partner with Commercial Excellence (RevOps) to scale CRM-driven campaigns across B2B and B2C audiences, ensuring data readiness, personalization, and compliance
• Lead, mentor, and develop a high-performing team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation
• Collaborate with the team to establish quarterly KRs within the OKR framework with an eye towards professional development aligned to business outcomes

Requirements

• 8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles
• Proven people leadership experience, including managing senior individual contributors
• Demonstrated success owning pipeline, revenue targets, and marketing ROI
• Deep experience with CRM and marketing automation platforms
• Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics
• Experience partnering cross-functionally with Sales, Product, Finance, and external agencies

Qualifications

• 8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles

Nice to Have

• Background in FinTech, HealthTech, Animal Health, or regulated industries

Skills

* Required skills

Benefits