Director of Marketing

About This Role

This role involves defining and executing the marketing strategy for DemandFactor, a B2B growth and demand-generation company. The director will lead demand generation, ABM, and digital performance programs while nurturing the brand and content engine.

Responsibilities

• Own and execute DemandFactor's marketing strategy
• Lead demand-gen, ABM, and digital performance programs
• Build a strong brand and high-impact content engine
• Partner closely with Sales to drive full-funnel results
• Manage marketing KPIs, analytics, attribution, and budget
• Build and grow the marketing team

Requirements

• 7–10+ years in B2B marketing (demand gen, performance, growth)
• Proven success in driving measurable pipeline and ROI
• Experience building marketing functions from the ground up
• Strong analytical, strategic, and leadership skills
• Excellent communication and execution abilities

Qualifications

• 7–10+ years in B2B marketing (demand gen, performance, growth)