Director, Demand Generation

About This Role

Radicle Health is seeking a Director, Demand Generation to build and scale a best-in-class inbound, ABM, and digital demand engine. This role focuses on generating substantial sales-accepted pipeline quarterly through SEO, AEO, ABM, and referral channels.

Responsibilities

• Generate $16M+ in marketing-sourced pipeline annually ($4M per quarter), measured by sales-accepted opportunities created.
• Design and scale ABM/ABX programs for ICP accounts (primarily 1:few and 1:1).
• Ensure SEO & AEO are top 1–2 pipeline-producing channels, achieving page one rankings and presence in AI-driven discovery.
• Improve visitor to opportunity conversion quarter over quarter through effective inbound strategies.
• Ensure paid, website, and content operate as a single inbound system for conversion.
• Leverage Hubspot for clear, trusted attribution for inbound pipeline.
• Establish customer referrals as a consistent, trackable pipeline source and strengthen credibility through review platforms.
• Effectively lead 1 FTE & agency/contractor resources with high accountability and quality.
• Maintain high quality and decisive performance management for the team.

Requirements

• 6+ years of experience in Demand Generation
• Revenue-driven mindset focusing on pipeline dollars
• Experience designing and running measurable ABM/ABX programs
• Expertise in intent modeling, topic authority, and technical SEO fundamentals
• Fluency in AEO for AI-driven discovery and featured snippets
• Data-first, ROI-oriented analytical rigor
• Strategic content judgment
• Strong collaboration skills with Sales, Events, Product, RevOps, and CS
• Leadership ability to create clarity, accountability, and results
• Experience with ABX and Demand Generation platforms (e.g., 6Sense, Demand Base, Clay)
• Experience leveraging Hubspot for attribution

Qualifications

• 6+ years of experience in Demand Generation.

Skills

* Required skills

Benefits