Digital Media Strategy Executive

About This Role

This role will collaborate with various internal teams to manage the digital deal lifecycle, focusing on media planning, order booking, and campaign optimization to drive revenue growth for advertising products and services. The executive will act as the primary contact for Sales, ensuring efficient execution of complex digital campaigns.

Responsibilities

• Facilitate the lifecycle of a digital deal process internally, from media plan creation to order entry, campaign optimizations, deal reporting, and billing
• Maintain a deep foundational understanding of digital ad products and capabilities (data, video, social, new products)
• Create and maintain strategic, KPI-driven digital media plans with budget summaries to track deal health
• Facilitate digital campaign trafficking, creative asset collection and delivery, pacing and optimizations, and managing campaign reporting for clients in collaboration with Campaign Management
• Advise clients with Sales on the best ways to integrate proprietary digital media offerings into their advertising and marketing programs
• Internally manage the fulfillment of client questions, respond to inventory and technical ad spec requests, traffic campaigns, troubleshoot issues, and facilitate optimizations
• Execute campaign modifications, such as processing incremental spends, cancellations, and targeting or flight date revisions in the order management system
• Communicate directly with agencies, clients, internal teams, and outside vendors on custom program implementation
• Partner with Campaign Management to assess risk and ensure full delivery on contracted goals optimized toward client KPIs
• Work with the billing team to provide billable delivery data to ensure timely billing accuracy and drive invoice generation
• Contribute to campaign wrap decks by providing final campaign reporting and insights

Requirements

• 2+ years of relevant professional experience
• Well organized, strong attention to detail and solutions oriented
• Excellent oral and written communication skills with an ability to work externally facing with clients as well as internal teams
• Ability to multitask, prioritize and manage multiple deliverables in a fast-paced environment
• Strong analytical skills and demonstrated ability to generate and present ideas and solutions
• Ability to perform independently and proactively while working in a team environment

Qualifications

• Bachelor’s degree required
• Minimum of 2-3+ years of relevant professional experience, Sales or Account Management support in digital advertising preferred

Nice to Have

• Sales or Account Management support experience in digital advertising

Benefits