Digital Marketing Principal

About This Role

This role is responsible for leading strategic planning, digital product development, and data governance for cookie consent and tag management across the digital ecosystem for the company's product and service portfolio.

Responsibilities

• Develop strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management
• Lead and contribute to development of product specifications, requirements and implementation
• Participate in test planning measurement and other analytical functions
• Provide support through demo instruction, tool development and functional demonstrations
• Maintain expertise on products and technologies through training and research to drive best practices and foster continuous improvement
• Lead data governance for cookie consent and tag management, ensuring compliance with global privacy regulations
• Partner with IT, Legal, Privacy, Analytics, Marketing, and Advertising to manage the full tag governance lifecycle

Requirements

• 5+ years experience in a digital marketing or digital product management environment
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities
• Technical acumen
• Strong collaboration, communications and analytical skills

Qualifications

• Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Nice to Have

• Experience leading data governance for cookie consent, tag management, and digital tracking
• Knowledge of global privacy regulations
• Tag governance expertise
• Hands-on knowledge of web technologies, CMPs, and analytics tools
• Ability to troubleshoot implementations
• Strong program management, communication, and leadership skills

Skills

* Required skills