Digital Data Analyst

About This Role

The Digital Data Analyst is responsible for providing analytics support for marketing, website performance, and digital guest experiences, including AI agents. This role involves developing data visualizations and collaborating with marketing and commercial operations to identify key insights that drive business growth.

Responsibilities

• Collaborate with internal stakeholders and external vendors on project definition, design, and planning
• Develop hypotheses, gather data, brainstorm strategic options, and create recommendations for strategic initiatives
• Own and rationalize marketing, web data, and information across the organization
• Operate as a visualization lead and subject matter expert
• Collect, analyze, and synthesize information from disparate sources into clear visualizations
• Build key success metrics to evaluate the impact of projects, improvements, and services
• Develop tactical, actionable analysis of the online business to influence strategic planning
• Support personalization across digital channels and collaborate with product management, development, marketing, and data science teams.

Requirements

• Bachelor's Degree
• 2+ years of experience in digital, operational, or business analytics
• Experience with Advanced Analytics and statistical techniques
• SQL experience
• A/B testing and multivariate testing
• Proficiency in Tableau data visualization and programming
• Experience with Google platform, GCP, GTM, Big Query, Google Analytics
• Ability to be based out of Great Wolf's Corporate Office on a hybrid schedule

Qualifications

• Bachelor's Degree (Concentration in a quantitative field preferred, including Business, Engineering, Math, Statistics, Economics, Operations Research)
• 2+ years of experience in digital, operational, or business analytics

Nice to Have

• Master's Degree
• Ability to effectively build relationships across the business
• Creative thinker and intellectually curious
• Self-starter, entrepreneurial, high-energy
• Proficiency in various programming languages, including SQL, R, and Python
• Basic understanding of and experience with machine learning technologies
• Strong technical understanding of current and emerging internet technologies (GenAI) and commercial website operations
• Effective leadership in a matrix environment

Skills

* Required skills

Benefits