Creative Senior Copywriter, CRM

About This Role

As a Creative Senior Copywriter, CRM, you will define the brand voice for data-driven customer experiences, bridging CRM strategy, creative storytelling, and omnichannel communication to drive measurable business results. You will work across teams to deliver emotionally resonant and high-performing communications.

Responsibilities

• Conceptualize, write, and refine multi-channel assets with a focus on email and direct mail, aligning with client objectives and brand voice.
• Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages to foster loyalty.
• Translate creative briefs and business goals into actionable, engaging assets, optimizing campaign performance with data and feedback.
• Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to feedback.
• Mentor and inspire junior copywriters, fostering growth in creative and CRM-specific writing.
• Work cross-functionally with designers, producers, and technologists to ensure cohesive omni-channel campaign delivery.
• Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities.
• Contribute to business development efforts by adding creative vision and storytelling to pitches and proposals.
• Demonstrate fluency with Google Gemini AI and proactively stay at the forefront of AI advancements.

Requirements

• 4+ years' agency experience in copywriting with a strong focus on CRM, digital, or content-driven marketing
• 2+ years of experience developing high-impact messaging for omni-channel CRM campaigns
• 2+ years of experience leveraging customer data and analytics to personalize messaging and drive campaign performance
• Strong portfolio of work showcasing CRM, loyalty, and data-driven creative
• Must be legally authorized to work in the United States without the need for employer sponsorship

Qualifications

• Bachelor's degree in English, Communications, Marketing, Advertising, Digital Media, or related field.
• 4+ years' agency experience in copywriting with a strong focus on CRM, digital, or content-driven marketing.

Nice to Have

• Agency and/or cross-industry experience
• Excellent communication and presentation skills, with a collaborative and strategic mindset
• Experience with comedic, playful, or culturally relevant brand messaging
• Experience with CRM, MarTech, or personalization tools/platforms
• Comfortable experimenting with GenAI, testing messaging strategies, and iterating based on performance insights
• Experience with LSHC and FSI (specifically insurance and wealth management)
• Strong work with social-native campaigns and emerging digital formats

Skills

* Required skills