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Upload Your ResumeAbout This Role
This role is responsible for providing category analysis, shopper insights, and strategic category vision to deliver best-in-class assortment, distribution, and shelving for Russell Stover and its customers, specifically within the Drug retail channel. The Category Manager will act as a category consultant, crafting compelling selling stories and leading reviews to drive overall category growth and the Russell Stover business.
Responsibilities
- Act as a category consultant to Drug customers by providing unbiased recommendations to drive overall category growth and the Russell Stover business
- Synthesize multiple data sources including POS, Panel, Shopper Card, Retailer Store data, and Insights to craft compelling, concise and actionable selling stories
- Contribute to or lead the creation of seasonal and everyday line reviews
- Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations
- Embed within customers and attend customer meetings to present analysis, trend information, and category opportunities
- Support the creation of seasonal and key initiative selling presentations with contributions of insights and/or data analysis, along with POG analysis and recommendations
- Influence the development of strategic sales and category action plans through sharing knowledge gained from customer specific data
- Provide Sales with post event analytics and YOY implementation opportunities to drive the total confection category and Russell Stover
- Serve as the category expert by fully understanding shopper motivations and barriers through available syndicated, shopper card, and panel data
Requirements
- 3+ years of Category Management or analytical experience in a CPG company
- Experience using advanced functions within Microsoft Excel, Word and PowerPoint
- Experience using syndicated data (Circana, Nielsen, Numerator) and loyalty data
- Strong analytical, technical, and interpretation skills
- Excellent presentation skills
- Ability to work under pressure and meet tight deadlines
- Ability to find unique and creative ways to add value through data and insights
- Excellent communication skills and the ability to speak, read, and write English fluently
Qualifications
- Bachelor’s degree or equivalent experience
- 3+ years of Category Management or analytical experience in a CPG company
Nice to Have
- Advanced degree, M.B.A.
- 5+ years of business analytics experience in Sales and Category Management
- Confectionery Industry experience
- Solution driven
Skills
* Required skills
About Russell Stover Chocolates
Russell Stover Chocolates is the leading manufacturer of boxed, seasonal, and sugar-free chocolates, producing over 55 million pounds of chocolate annually from American-made brands like Russell Stover Chocolates, Whitman’s, and Pangburn’s.