Business Development Specialist

About This Role

Lead growth initiatives for private-pay mental health services, focusing initially on adolescent services, by identifying and managing referral networks, developing partnerships, and enhancing brand visibility to drive client acquisition and service expansion for Caminar.

Responsibilities

• Develop and implement a comprehensive business development strategy focused on client acquisition and revenue growth
• Create and manage a territory plan targeting high-value referral sources in San Mateo and Santa Clara Counties and beyond
• Set and track measurable quarterly goals for lead generation, referral pipelines, and new business growth
• Build and maintain long-term relationships with physician groups, pediatric practices, school health leads, and community influencers
• Represent Caminar at industry events, community fairs, and corporate employee resource groups
• Maintain a consistent schedule balancing new business outreach with existing relationship stewardship
• Develop direct-to-employer partnerships for concierge mental health services and customized wellness offerings
• Partner with the marketing and communications team to align outreach and community awareness strategies with business development goals
• Utilize CRM tools to manage prospects and referral data, ensuring data integrity and timeliness
• Generate regular reports on pipeline progress, referral conversion rates, and ROI

Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Administration, Psychology, or a related field
• Minimum 5 years of business development, partnership development, or sales experience within behavioral health, healthcare, or wellness sectors
• Deep knowledge of the San Mateo and Santa Clara County market
• Demonstrated success in building strategic partnerships and driving growth in private-pay or higher-end health services markets
• Understanding of evidence-based mental health models and service offerings
• Proficiency utilizing CRM tools and data to drive growth

Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, Psychology, or a related field
• Minimum 5 years of business development, partnership development, or sales experience within behavioral health, healthcare, or wellness sectors

Nice to Have

• Master’s degree in Business Administration, Healthcare Management, or related field
• Experience securing direct employer contracts or working with high-net-worth clientele
• Familiarity with digital health solutions and telehealth platforms

Skills

* Required skills

Benefits

Certifications