Associate Director U.S. Marketing - HCC Insights, Data & Optimization, Respiratory BU

About This Role

The Associate Director U.S. Marketing, HCC Insights, Data & Optimization, Respiratory BU will play a strategic role in supporting the continued commercial success of a newly acquired COPD asset. This role focuses on shaping patient marketing strategy, generating insights, building measurement frameworks, and driving continuous optimization across patient-focused marketing initiatives. The position requires understanding patient behaviors, market dynamics, and campaign performance to ensure strategies are evidence-based and have measurable impact.

Responsibilities

• Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design.
• Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics.
• Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels.
• Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends.
• Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion.
• Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies.
• Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution.
• Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders.
• Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments.
• Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines.

Requirements

• Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry.
• Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics.
• Proven experience translating insights and data into actionable marketing recommendations.
• Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation.
• Ability to synthesize complex data into clear narratives for diverse stakeholders.
• Strong project management skills and experience working cross-functionally in agile or matrixed environments.
• Excellent communication and presentation skills.
• Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.

Qualifications

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.
• Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry.

Nice to Have

• MBA or equivalent
• Experience in insights, analytics, marketing science, or data-driven strategy.

Skills

* Required skills

Benefits