Analyst/Senior Analyst, Pricing Marketing (Marketing Analytics)

About This Role

Join Agoda's Performance Marketing Team as an Analyst/Senior Analyst focused on Pricing Marketing. This role involves experimenting with digital marketing channels, analyzing vast amounts of data, and developing models for optimization in a global travel technology company.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on search engines like Google, Bing, Baidu, and Naver
• Adapt to new product features and roll out changes from successful tests
• Test, analyze, and optimize campaigns on social media platforms like Facebook, Twitter, and Instagram
• Analyze vast amounts of data generated by experiments
• Develop models for optimization
• Build dashboards for account managers

Requirements

• Bachelor’s Degree or higher in computer science, mathematics, engineering, or science
• Ability to communicate fluently in English
• 2+ years’ experience in management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
• Exposure to one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL)
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Qualifications

• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company

Nice to Have

• Experience in digital marketing
• Academic research experience

Skills

* Required skills