Analyst/Senior Analyst, Pricing Marketing
Posted 2 months ago Expired
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Upload Your ResumeAbout This Role
This role involves experimenting with and optimizing marketing campaigns across various search engines and social media platforms. The Analyst/Senior Analyst will develop models for optimization and build dashboards for account managers, contributing to improving the lifetime value of Agoda customers.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display platforms
- Analyze vast amounts of data generated by experiments
- Develop models for optimization
- Build dashboards for account managers
Requirements
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Qualifications
- Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science)
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
Nice to Have
- Experience in digital marketing
- Academic research experience
Skills
* Required skills
About Agoda
Agoda is a fast-growing travel company, part of Booking Holdings [NASDAQ: BKNG], with a diverse global team, connecting people to destinations through deals on hotels, flights, and experiences.