Analyst/Senior Analyst, Pricing Marketing

About This Role

This role involves experimenting with and optimizing marketing campaigns across various search engines and social media platforms. The Analyst/Senior Analyst will develop models for optimization and build dashboards for account managers, contributing to improving the lifetime value of Agoda customers.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
• Adapt to new product features and roll out changes from successful tests
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display platforms
• Analyze vast amounts of data generated by experiments
• Develop models for optimization
• Build dashboards for account managers

Requirements

• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
• Ability to communicate fluently in English
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Qualifications

• Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science)
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company

Nice to Have

• Experience in digital marketing
• Academic research experience

Skills

* Required skills