Analyst/Senior Analyst, Pricing Marketing
Posted 2 weeks ago
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Upload Your ResumeAbout This Role
The Analyst/Senior Analyst, Pricing Marketing role at Agoda involves experimenting with text ads, bidding, and campaign structures on various search engines and optimizing campaigns on social media platforms. The role focuses on developing data-driven marketing programs to enhance customer lifetime value through measurable channels. This position is based in Bangkok, and relocation is provided.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
- Adapt to new product features and roll out changes from successful tests
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display platforms
- Analyze large amounts of data generated by experiments
- Develop models for optimization
- Build dashboards for account managers
Requirements
- Ability to communicate fluently in English
- Exposure to one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL)
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Qualifications
- Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science)
- 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
Nice to Have
- Experience in digital marketing
- Academic research experience
Skills
* Required skills
About Agoda
Agoda is a fast-growing travel company, part of Booking Holdings [NASDAQ: BKNG], with a diverse global team, connecting people to destinations through deals on hotels, flights, and experiences.