Analyst/Senior Analyst, Pricing Marketing

About This Role

The Analyst/Senior Analyst in Pricing Marketing will optimize marketing campaigns on various search engines and social media platforms. Leveraging data analysis and modeling, this role focuses on improving the lifetime value of Agoda customers through measurable marketing programs.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
• Adapt to new product features and roll out changes from successful tests
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others
• Analyze vast amounts of data generated by experiments
• Develop models for optimization
• Build dashboards for account managers

Requirements

• Bachelor’s Degree or higher in a quantitative subject
• Fluency in English
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
• Exposure to one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL)
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Qualifications

• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
• 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company

Nice to Have

• Experience in digital marketing
• Academic research experience

Skills

* Required skills