Analyst/Senior Analyst, Meta Search Engine

Agoda Bangkok, Thailand
Full Time Mid Level 2+ years

Posted 1 month ago Expired

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About This Role

This role involves experimenting with and optimizing search engine marketing campaigns across various platforms, analyzing large datasets to develop optimization models, and building dashboards for account management, all within Agoda's highly data-driven Performance Marketing Team.

Responsibilities

  • Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines
  • Adapt to new product features and roll out changes from successful tests
  • Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display platforms
  • Analyze vast amounts of data generated by experiments
  • Develop models for optimization
  • Build dashboards for account managers

Requirements

  • Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science)
  • Ability to communicate fluently in English
  • 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
  • Exposure to one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL)
  • Good numerical reasoning skills
  • Proficiency in Excel
  • Intellectual curiosity

Qualifications

  • Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
  • 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company

Nice to Have

  • Experience in digital marketing
  • Academic research experience

Skills

Excel * Python * SQL * SAS * R * Instagram * Facebook * Google * VBA * SPSS * Baidu * Naver * Bing * Twitter *

* Required skills

About Agoda

Agoda is a fast-growing travel company, part of Booking Holdings [NASDAQ: BKNG], with a diverse global team, connecting people to destinations through deals on hotels, flights, and experiences.

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