Analyst/Senior Analyst, Customer Marketing (Marketing Analytics)
Posted 1 month ago Expired
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Upload Your ResumeAbout This Role
This role is for an Analyst/Senior Analyst in Customer Marketing, focusing on data-driven marketing analytics to improve customer lifetime value. The position involves experimenting with campaigns, developing predictive models, and providing key insights to stakeholders. This role is based in Bangkok, with relocation provided.
Responsibilities
- Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines
- Adapt to new product features and roll out changes from successful tests
- Analyze vast amounts of data generated by experiments
- Develop predictive models using data science techniques
- Liaise with product teams on implementation roadmap
- Build dashboards to track performance
- Derive insights and understand growth levers
- Communicate recommendations via presentations to stakeholders
Requirements
- Bachelor’s degree or higher in a quantitative subject
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching
- Experience in one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL)
- Experience with visualization tools (Tableau, Power BI)
- Ability to move fast and be efficient
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
Qualifications
- Bachelor's degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
- 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing global tech company
Nice to Have
- Experience in digital marketing or ecommerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
- Skills that foster collaboration and team spirit
Skills
* Required skills
About Agoda
Agoda is a fast-growing travel company, part of Booking Holdings [NASDAQ: BKNG], with a diverse global team, connecting people to destinations through deals on hotels, flights, and experiences.