Analyst/Senior Analyst, Brand Marketing (Marketing Analytics)

About This Role

This role involves managing digital campaign planning, A/B testing, and reporting across key digital channels for Agoda's Brand Marketing team. The Analyst will also be responsible for the management and analysis of brand research projects, delivering insights to shape strategy for creating an engaging brand in the travel space.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube
• Manage and analyze brand research projects
• Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube
• Own the performance of digital & social campaigns, optimize critical campaign metrics, and monitor data
• Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization
• Develop key learnings for different media platforms and markets
• Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns
• Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution
• Consolidate media data and analysis with digital activity being run in-house

Requirements

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL & Tableau knowledge
• Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
• Great project management, measurement, and planning capability

Qualifications

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions

Nice to Have

• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)

Skills

* Required skills