Analyst/Senior Analyst, Brand Marketing (Marketing Analytics)

About This Role

This role will manage digital campaign planning, A/B testing, and reporting across digital channels, while also managing and analyzing brand research projects. The Analyst will deliver insights that shape the team's strategy and contribute to creating an engaging brand in the tech-and-travel space.

Responsibilities

• Manage digital campaign planning, A/B testing, and reporting across digital channels like Meta, Twitter, YouTube
• Manage and analyze brand research projects
• Analyze campaign and research data to deliver insights
• Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube
• Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics
• Learn: Communicate test results & campaign learnings through comprehensive analysis, reporting and data visualization
• Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns
• Collaborate: Liaise with external media partners for planning, analysis and execution, and consolidate media data

Requirements

• Minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions
• Great SQL & Tableau knowledge
• Advanced knowledge of Excel (VLOOKUP and Pivot Tables)
• Great project management, measurement, and planning capability

Qualifications

• A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
• At least 2 years of experience in analytically focused positions

Nice to Have

• Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.)

Skills

* Required skills