SVP, Marketing

About This Role

The SVP, Marketing will lead strategy, planning, and execution for all marketing efforts of PragerU and PragerU Kids, providing vision and hands-on leadership to a 60-person team, and ensuring alignment across various marketing functions.

Responsibilities

• Build marketing plans based on product lines and market segments for PragerU and PragerU Kids
• Ensure strategy drives each product line and campaign, and socialize it for cohesiveness
• Implement creative briefs, strategic briefs, brand guides, and SOPs as needed
• Audit existing products/marketing plans periodically for impact
• Own company social media presence and marketing across all platforms and content lines
• Act as a liaison between different marketing functions including Social, PR/Communications, Strategic Partnerships, Ads/Email, Analytics, Design and Project Management
• Ensure alignment and collaboration across marketing, fundraising, and production teams
• Drive implementation of marketing campaigns to meet business objectives and generate leads
• Manage marketing budgets and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels

Requirements

• 15+ years of professional work experience with a focus on growing marketing divisions and scaling organizations
• Experience in strategic planning and execution for marketing campaigns and brands (macro and micro)
• Proven ability to establish a strategic vision, inspire trust and loyalty and develop and motivate a high performing team
• Facility in all aspects of marketing and general management, including P&L, social, strategy, management, advertising, promotion, direct mail, communications, and consumer research
• Passion for the PragerU product and mission/vision
• Strong understanding of the conservative digital media landscape and key players
• Specific depth of experience in brand management and creative leadership
• Exceptional verbal and written communication skills

Qualifications

• 15+ years of professional work experience with a focus on growing marketing divisions and scaling organizations

Benefits