Social Media Strategist

About This Role

Develop, execute, and optimize Oliveda’s social media presence through creative storytelling, strategic planning, and performance analytics. This role will drive brand awareness, engagement, and conversions for a global beauty and wellness company.

Responsibilities

• Develop and execute social content calendars, managing daily publishing across platforms like Instagram, TikTok, Facebook, X, Threads, LinkedIn, Reddit, YouTube, and Pinterest using tools like Later.com
• Create, manage, and optimize the social media calendar across all channels
• Develop engaging content strategies using video, text, and imagery to grow and activate a highly engaged audience
• Conduct competitive and industry research to identify trends, opportunities, and best practices
• Actively engage with followers by responding to comments, messages, and conversations across social platforms
• Execute and optimize paid social media campaigns to support audience growth, lead generation, and conversions
• Collaborate with influencers and content creators, ensuring content aligns with brand voice and creative guidelines
• Create and maintain weekly and monthly KPI reports, including engagement, audience growth, traffic, and conversion metrics
• Create and manage an email marketing calendar designed to attract and nurture qualified audiences
• Utilize marketing automation to improve engagement and increase conversions

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in Social Media Marketing or similar role
• 3+ years of experience with paid social media advertising
• Experience with video content creation and basic editing
• Strong customer service and community management skills
• Excellent communication, organizational, time-management, and problem-solving skills
• Deep understanding of social media KPIs, analytics, SEO fundamentals, and buyer personas
• Strong analytical skills, including experience with Excel and reporting tools
• Ability to translate product knowledge into compelling digital storytelling

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in Social Media Marketing or a similar role, with 3+ years in paid social media advertising

Nice to Have

• Background in beauty, lifestyle, e-commerce, graphic design, or digital brands

Skills

* Required skills

Benefits