SEO/GEO Engineer

About This Role

Jiffy is seeking an SEO/GEO Engineer to build and scale organic growth, driving acquisition through traditional search engines and emerging generative search experiences. This role involves developing the technical foundation, information architecture, and experimentation roadmap to enhance Jiffy's discoverability for creators, small businesses, and entrepreneurs.

Responsibilities

• Own and scale Jiffy's organic search strategy across traditional SEO and emerging generative search platforms
• Build and maintain a strong technical SEO foundation, including site architecture, crawlability, indexation, Core Web Vitals, structured data, and internal linking
• Partner with engineering and product teams to ship SEO-impactful improvements and ensure organic discovery is considered early in the development process
• Design and implement programmatic SEO initiatives to capture long-tail demand at scale
• Develop and optimize structured content and data that improves visibility in featured snippets, rich results, and generative answers
• Analyze organic performance using Search Console, analytics platforms, and custom datasets to identify growth opportunities and technical issues
• Run SEO experiments and tests and measure impact through clear hypotheses and results
• Collaborate with content, paid media, and lifecycle teams to align SEO with broader demand creation efforts
• Monitor search algorithm updates, AI search trends, and competitive movements, adapting strategy as the landscape evolves
• Clearly communicate SEO priorities, performance, and learnings to technical and non-technical stakeholders

Requirements

• 3+ years of experience in technical SEO, SEO engineering, or growth engineering roles
• Strong understanding of how search engines crawl, index, rank, and generate results
• Hands-on experience with technical SEO: site architecture, schema/structured data, internal linking, and performance optimization
• Comfortable working with data: Google Search Console, analytics tools, and spreadsheets or SQL
• Ability to collaborate closely with engineers and translate SEO needs into technical requirements
• Strong problem-solving skills and a test-and-learn mindset

Qualifications

• 3+ years of experience in technical SEO, SEO engineering, or growth engineering roles

Nice to Have

• Experience with programmatic SEO at scale
• Familiarity with GEO concepts: optimizing content and structured data for AI-driven and generative search experiences
• Working knowledge of HTML, CSS, and JavaScript (or ability to read and debug)
• Experience with large or complex eCommerce sites
• Comfort operating in fast-paced, ambiguous startup environments
• Strong written communication skills and ability to advocate for SEO across the organization

Skills

* Required skills

Benefits