Senior Sales Marketing Strategist

About This Role

This role will shape the future of advertising by creating compelling ad packages and supporting marketing materials that resonate with clients and drive business growth within Samsung Ads. The strategist will collaborate with cross-functional teams to develop innovative solutions and enhance the sales toolkit.

Responsibilities

• Create and disseminate sales development and marketing materials, aligning with Product Development, Marketing, Insights, and Sales teams to curate innovative offerings, bundles, and packages.
• Express the value proposition and benefits of Samsung Ad’s products, solutions, and audience by weaving this knowledge into sales collateral including pitch decks, one-sheets, and sales playbooks.
• Utilize data-driven insights, emerging trends, and competitive analyses to facilitate an impactful and persuasive selling process in response to evolving customer needs.
• Work with sales teams to ensure that the features, benefits, and value proposition are communicated and understood.
• Drive results by developing sales materials to secure new and incremental business across industry verticals, customer segments, and personas.
• Collect feedback and continuously refine and enhance ad package offerings or materials to ensure client satisfaction.

Requirements

• Strong understanding of the CTV and digital advertising ecosystem, including programmatic ad buying.
• Excellent organizational and project management skills
• Outstanding PowerPoint design abilities
• Master at storytelling
• Strong communication and stakeholder collaboration skills
• Familiar with third-party insights platforms (e.g., eMarketer, Nielsen, ComScore, etc.)
• Familiar with Atlassian (Confluence), MediaFly, and other content distribution systems
• Creative thinking and problem-solving skills
• High level of attention to detail
• Self-motivated and results-oriented
• Team player with a collaborative mindset

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of years of experience in media planning, B2B marketing, sales development, or similar areas with a strong focus on narrative crafting, packaging, and storytelling for digital advertising.

Nice to Have

• Media planning/agency experience
• Extensive experience creating product packages and bundles aligned with seasonal moments, events and client needs.
• Previously owned sales marketing or sales development programs
• Deep experience in the digital ads industry
• Competent in graphical design (i.e. Adobe Photoshop)

Skills

* Required skills