Director of Product, Mobile Performance

About This Role

Own the end-to-end product strategy and execution for CTV-to-Mobile performance solutions, focusing on measurable outcomes like app installs, events, and revenue. Define and evolve the performance value proposition for CTV for app advertisers, leading cross-device attribution and optimization models.

Responsibilities

• Own the end-to-end product strategy and execution for CTV-to-Mobile performance solutions
• Define and evolve the performance value proposition for CTV
• Lead development of cross-device attribution, incrementality, and measurement frameworks
• Partner closely with data science and engineering to design optimization models
• Establish and own performance KPIs (e.g., CPI, CPA, ROAS, incremental lift, retention, LTV)
• Drive execution of performance products across premium and remnant CTV inventory
• Define and support pricing and packaging strategies
• Act as the single-threaded product owner, aligning various teams
• Influence executive stakeholders with clear product narratives
• Build, lead, and mentor a team of senior product managers
• Partner with Sales and Marketing to enable go-to-market readiness, customer adoption, and scaled revenue growth

Requirements

• 12+ years of experience in product management with ownership of ads, performance, or growth platforms
• Proven track record building and scaling performance-driven products for mobile apps (gaming, consumer, or subscription-based)
• Hands-on experience with app growth funnels (install → activation → retention → monetization) and performance optimization
• Deep understanding of CTV advertising, mobile attribution, identity, and cross-device measurement
• Strong analytical mindset with experience working with experimentation frameworks, attribution models, and performance KPIs
• Experience leading and scaling senior product teams at Director level or above
• Ability to operate effectively in ambiguous, data-constrained, and privacy-sensitive environments
• Strong executive communication and cross-functional leadership skills

Qualifications

• 12+ years of experience in product management, with significant ownership of ads, performance, or growth platforms.

Nice to Have

• Experience working with gaming publishers or mobile growth teams (UA, live ops, or LTV optimization)
• Familiarity with MMPs (AppsFlyer, Adjust, Branch), SKAN and privacy-preserving attribution methods
• Experience with CPA/CPI-based pricing models and outcome guarantees
• Background in ad-tech, mar-tech, commerce media, or app monetization platforms

Skills

* Required skills

Benefits